Why Presentation Matters in a Hot Market
It’s been a huge week at White House Property Partners with our hard-working sales team putting under offer nine properties worth in excess of $12 million for our clients!
Prospective sellers might be wondering, with limited number of listings and a surplus of buyers, is it really worth the effort to present a property for sale?
Our answer – yes – if you’re looking to attract more buyers and a premium result!
Our recent experiences have shown us that it’s not just the strength of the market that brings outstanding results – it’s also helping our clients make their homes stand out in the market place that counts. It’s about guiding our clients on how to best showcase their property, ensuring it looks its best when it’s time to go to market combined with employing an effective pricing strategy.
We understand that in a busy market, it’s tempting to skip the prep and hope for the best. However, we’ve seen time and again that a well-presented home stands out, even when stock levels are low.
Buyers are time-poor and quick to decide from an online listing or a casual drive-by on which properties they will make time to see, so making that first impression count continues to be important.
And, it’s a fact: most people can’t visualise a property’s potential looking at empty spaces or imagining an property without all the clutter. That’s where styling and staging magic helps, setting up spaces that allow buyers to picture themselves living there.
More than that, it’s about creating an environment that helps buyers feel a connection to the space. A well-presented home not only stands out but also feels inviting and exciting, which is often what leads to emotional engagement, competition and a premium result.
Here at White House Property Partners, we take pride in supporting our clients through the process of preparing their homes. Whether it’s styling advice, obtaining quotes or overseeing painting and/or repairs or getting the garden looking just right, we’re here to ensure your property is appealing to the market, to help you attract maximum interest and for us to negotiate the best possible return.
If you’d like to find out more about how you can benefit from our supportive approach to maximising the result when selling your home, please reach out. We’re here not just to sell homes, but to support your journey to selling success.
THE LOCAL MARKET
As of the end of last week, there were 4,007 properties listed on the market, as reported by REIWA. This was a small 1.1% increase from the previous week and includes a 3.2% increase in houses listed and 0.5% increase in units listed, counteracted by a 4.2% decrease in vacant land listings. Overall, we saw a decrease in sales of 12.9% compared to last week with 902 sales. It is still important to note we are still experiencing drastically lower levels of properties on the market compared to this time last year, last weeks figures reflect a 44% discrepancy.
After launching an impressive eight new listings to the market last week, White House Property Partners, were thrilled to have NINE properties placed under offer over the week.
Advisor and Negotiator, Louise Pope, placed two properties under offer, 9/439 Canning Highway, Melville and 3A First Street, Bicton, which had an incredible 43 groups through the first home open, received multiple offers and was delightfully secured by a local family who had been looking for a long time and had missed out recently.
Our incredible Connie Handcock placed 5/31 Preston Point Road, East Fremantle under offer over the weekend following a busy home open and competitive interest in the property. Connie also guided a very excited buyer through the process of buying their first property, putting 3/10 Doepel Street, North Fremantle under offer after the property’s first weekend home open. And if that wasn’t enough, Fremantle’s Number 1 Agent, Connie also placed 8/15 Essex Street under offer this week!
North Coogee specialist, Carlie Baker, negotiated multiple offers for 45 Arabella Loop, North Coogee which went under offer after just five days on the market.
And, lastly our Director and East Fremantle’s No 1 selling agent Stefanie Dobro (assisted by Georgia Hagan) placed 64 Allen Street, East Fremantle and 17 Fothergill Street, Fremantle under offer, both with multiple offers in competition and strong attendances at their first and only home opens on Saturday.
Our premium results this week are a testament to the hard work of all of the White House Team and our sellers’ efforts to present their properties and work with us. We are continually driven to provide exceptional service to our clients.
FRESH TO MARKET
At White House we are always working hard to bring new properties to the market for our buyers. This week we are thrilled to have launched THREE exciting new listings to the market.
BICTON
With the river a walk away and parks all around, the prized Bicton location is even better in this secluded rear position, at 36a Bristol Avenue. This two-storey brick and tile has a traditional exterior feel to fit in with the historic neighbourhood, and inside has everything you need: office, second living/activity room, north-facing outdoor entertaining complete with pond and pizza oven, and four upstairs bedrooms with leafy outlooks. A studio space offers more flexibility, with its own bathroom. It’s all easy and low maintenance, and works really well for a busy lifestyle, giving you and your family more time to enjoy life by the Swan. Anticipating buyer interest towards the mid $1,000,000s. This property will be open to view this Saturday, 16th March from 9:00 – 9:30am.
FREMANTLE
Ocean, islands, harbour, ships, river, long landscapes – an astonishing array of perspectives on the port city and beyond from 36 Burt Street. And inside, this really generous home is family paradise over three levels. Everyone can have their space and pursue their passions – there are two living areas, a second master on the top level, and even a big limestone-walled room down below for teen retreat or games room, plus a workshop too. The gardens are lovely, and a northern terrace looks over a series of terraced garden ‘rooms’ across to the river. Walk downtown, to excellent local schools, the Arts Centre for concerts, over to George Street restaurants. Anticipating buyer interest from the high $2,000,000s possibly into the early $3,000,000s. This property will be open to view this Saturday, 16th March from 11:00 – 11:30am.
FREMANTLE
Embracing its 1900s characteristics, 96 Solomon Street is the quintessential old meets new, on one of Fremantle’s most desirable streets. Period features accentuate the character of this home throughout; sweeping high ceilings with ceiling roses, wide skirtings, solid jarrah door frames and original Baltic pine flooring. A gas fireplace sits pride of place in the lounge room with a glazed red brick base. In a brilliant location within walking distance, or a short 5 minute drive to everything Fremantle has to offer, this historical home contributes to Fremantle’s iconic curb appeal and the rich, architectural beauty of this Portside city. There’s so much to tell when it comes to the story of this home, its next chapter eagerly awaiting its new owner. Anticipating buyer interest in the low $1,000,000s. This property will be open to view this Saturday, 16th March from 10:00 – 10:30am.
WHAT’s NEW
EAST FREMANTLE
Look east over the river to the city skyline, and north across the Swan to Mosman Park with the Cottesloe pines in the distance. This elevated spot in a sought-after pocket of East Fremantle is the perfect position for a finely-appointed contemporary home, such as 3 Chauncy Street. The sounds of flowing water are cool and refreshing, as the infinity pool cascades into the lap pool, alongside a spacious alfresco and outdoor kitchen. Embrace the long vistas from the upper level, as open-plan living and the master suite both flow to the riverview terrace. Lush gardens designed by the by award-winning Tim Davies Landscaping create a serene, green setting for a home ideal for family life, with an emphasis on relaxation and entertaining, and all the joys of the river close by. Now priced From $3,495,000. This property will be open this Saturday, 16th March from 10:00 – 10:30am.
EAST FREMANTLE
Indulge in the complete serenity of this exceptional hilltop home, an ideal haven for low-maintenance riverside living, at 3/72 Preston Point Road. Tailored for those seeking ease of living, sweeping river views extending to Rottnest on the horizon, security and lush low-maintenance gardens. This wonderful elevated retreat is perfect for year-round relaxed living and entertaining. Embrace a lifestyle of perpetual vistas and easy living in this tranquil riverside sanctuary. Beautifully transformed interiors, remarkably refined gardens, expansive views – come on up to experience the tranquil atmosphere of this retreat above the river. The perfect property for a buyer with a keen eye for design, accompanied by relaxed living with water features, beautiful gardens and that gorgeous Fremantle sea breeze. Now priced From $1,650,000. This property will be open this Saturday, 16th Match from 12:00 – 12:30pm.
DEPARTMENT OF PROPERTY MANAGEMENT
As reported by REIWA, there were 1,683 properties available for rent last week, 2.9% lower than the previous week. This figure is almost 10% (9.6%) lower than 4 weeks ago, indicating a further squeeze on the rental market this year.
Our property management team is continuing to see high attendance at home opens, with a number of potential tenants expressing interest and properties renting in a short time frame. If you have been considering leasing your property or would like to know more about leasing your property, please don’t hesitate to contact Monique Malarowski on 0418 228 524 monique@whitehouseproperty.com.au or Veda Spence on 0499 171 457 veda@whitehouseproperty.com.au.
And if you’re a prospective tenant we have THREE new properties available for lease; including the following:
FREMANTLE
Welcome to the epitome of modern urban living in the heart of Fremantle! This exquisite 2-bedroom, 2-bathroom fully furnished and equipped apartment is a harmonious blend of contemporary design, convenience, and comfort. As you step into 20/12 Parry Street, you are greeted by a spacious and luminous living area. The two bedrooms are thoughtfully designed, each providing a tranquil retreat from the vibrant energy of Fremantle. This property is available for lease fully furnished and equipped, for $900 per week, from the 15th of April. Applications accepted through 2Apply.
FREMANTLE
This charming 2-bedroom, 1-bathroom home at 111A Solomon Street is designed for comfort and modern living. Inside, you’ll find an open kitchen, living, and dining area perfect for relaxing or entertaining. The kitchen features sleek stone benchtops for a touch of style. Surrounded by fences, this secluded retreat offers privacy and security. With Fremantle and South Fremantle nearby, you’ll have easy access to shops, cafes, and restaurants. And of course, the beach is just a short distance away for endless fun and relaxation. Don’t miss out on the opportunity to make this lovely property your new home. Embrace the perfect blend of modern living, convenience, and leisure in the heart of Fremantle. This property is available for lease for $800 per week, for a minimum 12 month lease preferred. Applications accepted through 2Apply.
THIS WEEKEND
This weekend marks the last weekend of Sculptures by the Sea in Cottesloe. This year’s art pieces are truly remarkable and, if you haven’t already, we encourage you to get down to Cottesloe beach to see them this weekend.
For our Footy Fanatics, The Eagles and Dockers kick off for their 2024 AFL Season this weekend. If you’re watching the Dockers at Optus on Sunday afternoon or the Eagles on your TV screens on Saturday night, we wish you the best of luck!
We will be opening our many beautiful listings over the weekend and, if you are looking to buy, sell or lease, we look forward to meeting you at one of our home opens.
As always, we welcome your calls and look forward to helping you.
